Smartstrat

Lymm beauty salon: A SMARTstrat telephone answering case study

Posted on : March 15, 2019

Lymm beauty salon

Luxe Beauty in Lymm, Cheshire enjoyed increased profits in December 2018 because they didn’t miss a single telephone enquiry.

As a small business, Luxe Beauty had no budget for a receptionist, but they knew they were missing calls. They started using SMARTstrat’s 24 hour inbound call handling service, which resulted in an impressive return on investment.

While the beauty therapists concentrated on looking after their clients, SMARTstrat provided a seamless phone answering service by taking the overflow calls the salon couldn’t get to while providing treatments, entering bookings onto Luxe Beauty’s booking system and answering enquiries.

Outsourcing their telephone call answering proved to be a very smart move. Here are the numbers for Luxe Beauty in December:

Calls received and answered by SMARTstrat 49
Value of vouchers and treatments booked by SMARTstrat £1,173
Value of each potentially missed call £23.94
No. of clients placed on a waiting list for cancellations 10
No. of enquiries converted into new clients 9
SMARTstrat’s cost for the month to Luxe Beauty £75

Result: Answering each potentially missed call cost £1.53, creating a £22.41 profit for Luxe Beauty per call.

It’s not just a seasonal trend. Here are the numbers for the first 8 working days of January which is a notoriously quiet time for the beauty industry:

Calls received and answered by SMARTstrat 19
Value of treatments booked by SMARTstrat £416.50
Value of each potentially missed call £21.92
No. of enquiries converted into new clients 5
SMARTstrat’s cost for those 8 days £12.84

Result: Answering each potentially missed call cost 68p, creating a £21.24 profit for Luxe Beauty per call.

None of this takes into account the potential for repeat business from the new beauty clients.

SMARTstrat can use any telephone appointment booking system, such as Treatwell, Phorest and Shedul, and answer calls under the client’s business name, thereby offering a seamless service to clients.

Contact us today on 01257 429677 to find out more about our call answering and handling services.

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